DTC Podcast

“What CPG Can Learn from SaaS about CX”

Jess brings a SaaS background to the usually transactional CPG CX game, which has been key on her mission of giving every customer a piece of the Mr. Beast experience (Jimmy Pie) with every touch point.

Jess shares examples of the most out of the box customer experience moments including traveling the US, delivering 11 Teslas.

Jess also shares her CX stack and how she thinks about segmentation and dynamic customer journeys.