The Startup CPG Podcast

“How to Turbocharge Your CX: DTC Marketing Learnings on Chatbots, SMS, & Retention with Jess Cervellon

Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & Brand Experience Consultant, and Co-host of Oopsie Podcast. Jess has worked across high-growth DTC, eComm and SaaS companies for the last 12+ years and was the 4th hire at Feastables. We’re really going to dig into all things customer experience in this episode and Jess has lots of practical tips for small brands.

Listen in as Jess shares about:

- Why customer experience or CX is important to start thinking about early at an emerging brand
- How to leverage chat bots on your website and the behind-the-scenes of the Feastables chat bot
- SMS trends and how to interact with your customers through SMS
- The pros and cons of outsourcing customer service and how to leverage technology as your own army of customer success reps and salespeople
- Connecting DTC with retail and how Feastables leveraged their community during the Walmart National launch
- Stories from the field, including Jess’ personal number getting leaked to the Mr Beast audience
- And more!