The Retention Rundown interview with Tapcart

Personalization Ecommerce Trends: How Brands are Enhancing Customer Experience to Drive Growth

In today's competitive marketplace, retaining your customers is crucial. One strategy that can be key in making sure they stick around? Personalization.

Personalization is all about creating a relevant and curated customer experience, which can pave a path to retention success and sustainable revenue growth.

In this edition of the Retention Rundown, Jess Cervellon, a Fractional CX/Retention Leader and VP of Customer Experience at Feastables, shares her expertise on how personalized marketing can:

📌 Improve A/B testing

📌 Boost word-of-mouth referrals

📌 Foster loyalty and retention

Plus, discover how to leverage personalization to maximize LTV for BFCM and beyond.

Jess also shares her secrets for tailoring offers, implementing data-driven personalization, and creating memorable shopping experiences